Education Services Australia

Promoting language learning programs for preschool-aged children

Work > Education Services Australia

Brief

Promote the expansion of a digital language program to help fulfil the Federal Government’s commitment of supporting language study in Australia.

Response

CPR created a strategic communications plan supporting the national rollout of Early Learning Languages Australia (ELLA) as it expanded its offering from 300 to 2,000 preschool services in just 12 months. CPR built awareness of ELLA’s benefits with targeted communications to industry publications, key decision makers from large service providers and more than 11,000 individual services across Australia.

CPR worked closely with Education Services Australia, the Department of Education and Training and sister agency Precinct to produce collateral capturing the ELLA message. This included information packs, electronic direct mail, PowerPoint presentations, media releases, editorial copy, letters and other communication from the Australian Government.

Result

Preschools across Australia responded enthusiastically with over 2,500 services and 80,000 children participating in the 2018 ELLA program.

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