Strategic Communications

Services > Strategic Communications

CPR’s integrated campaigns achieve results. We develop and implement communications based on a comprehensive understanding of our clients, their organisational context and desired outcome. We have a proven track record in strategic communications for the public and private sector.

CPR’s diverse range of services help clients build relationships, raise awareness, strengthen reputations, and influence policies and opinions. Whether it involves your organisation, decision-makers or the broader community, CPR can create a communications strategy to meet client needs.

CPR develops consistent, coherent communications for business, associations, not-for-profits and the public sector. Our work covers the breadth of internal and external communications activities from major change communications programs through to writing corporate collateral such as reports, newsletters, and speeches. Our goal is to turn internal audiences into communities, and external audiences into advocates.

We help organisations build success by engaging with their communities. CPR’s integrated approach develops sustained, effective engagement with our clients’ audiences; we lead the way through media relations, public meetings and social media programs, generating meaningful conversations that build, nurture and protect relationships.

CPR believes in evidence-based communication. CPR conducts research to understand community attitudes and behaviours, and to test responses to messaging and branding. We have managed longitudinal research in the education sector, run focus groups for local government and healthcare organisations, and managed pre- and post-campaign surveys for government projects.

From media campaigns to issues management and stakeholder engagement, the CPR team is expert in creating and implementing intelligent, tailored and informed communications strategies to help clients meet their objectives.

Services include: communication strategy, program management, internal communication strategy, stakeholder management and engagement programs, research management, print and digital collateral development, speechwriting


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