CPR assesses clients’ social processes, content, and reporting to build social media and digital strategy that will maximise the value of paid and organic content and campaigns. We provide advice on how to operate effectively on social media, providing audits, content strategies, training and policies.
CPR knows how to take an organisational priority and turn it into something that resonates in highly competitive social feeds. From content creation to design, we work with organisations to develop an effective online presence. We facilitate the design and creation of video, audio, graphics and photography optimised for each channel to engage with target audiences and create conversation deserving of community attention.
We ensure effective community management to build positive connection between brands and online communities. With mind to sensitive and complex organisational environments, CPR works with clients to listen to communities and respond authentically to build engagement and extend the reach of every piece of social media content.
CPR understands how to read and interpret social data to optimise paid and organic campaigns. We utilise qualitative sentiment analysis drawn from social conversation to adjust organisational tone of voice for and understand that quantitative success measures shift with the content and its audience. Our ability to understand social impact ensures the delivery of clear, effective and engaging campaigns.
Services include: Social media strategy, digital campaign coordination, community management, social media training, issues and crisis social response, content development