With an experienced team of former television, radio and print journalists, CPR knows how to work with the media and how to gain traction in a 24/7 news cycle. We help clients understand and engage effectively with the media, build credibility, and manage issues.
CPR is skilled at developing high-impact media materials, identifying and pitching stories to journalists, and building and positioning brands. We offer a full portfolio of PR tools to build reputations effectively and challenge conventions. Working across regional, national or international audiences, our team is expert in media relations and campaigning. We ensure your messages are reaching the right audiences at the right time, in order to build maximum traction.
Navigating a complex issue isn’t easy, when the situation involves a media component, choosing the right approach can become difficult. When media issues arise, CPR considers both the organisational and media context in determining a response that will achieve the best outcome for your organisation, minimising harm to your brand and offering sound reputation management advice.
CPR helps organisations manage their interactions, offering expert media and presentation training to help individuals master the skills and techniques necessary to engage with the media and other important stakeholders. Our tailored and practical training sessions are led by former journalists from senior levels of Australian print and electronic media, and media managers with political backgrounds.
Services include: identification of media influencers, media relations (proactive and reactive), research management, branding support, media strategy and engagement, media training and events.