Michelle specialises in the design and implementation of integrated communications campaigns.
With 20 years’ experience as a communications consultant, Michelle has led high-profile campaigns for government, statutory authorities and the private sector.
She has worked with ACCIONA Energy Australia, the Victorian Ports Corporation, the Ombudsman’s office, large member organisations and superannuation funds, headspace and Dementia Australia, Education Services Australia, the Melbourne Writers Festival and ACMI.
From commissioning research through to messaging, branding, media strategy and stakeholder engagement, Michelle works with clients to develop and implement effective communications strategies.
Michelle also leads CPR’s Issues Management practice, advising clients on how to best respond to difficult issues including critical incidents.
Michelle was previously a senior journalist with News Ltd where she covered the rounds of industrial relations, education and politics.