Michelle Edmunds

Michelle joined CPR after seven years as a journalist with the Herald Sun, where she covered the rounds of industrial relations, education and state politics.

Since joining CPR in 2001, Michelle has worked on high-profile State Government communication campaigns including the 'Bar None' social inclusion campaign, the '4000 for Health' heart and diabetes research project, and the introduction of smoke-free dining.

Other recent clients include the industry superannuation fund HESTA (HESTA Australian Nurse of the Year Awards), WorkSafe Victoria (Musculoskeletal Injury PR campaign), and the Victorian Institute of Teaching.

Michelle specialises in the design and implementation of integrated communications campaigns, from commissioning research through to developing messaging, branding, media strategy, stakeholder communications, events and advertising.