Public Relations

CPR’s public relations team creates fresh, dynamic campaigns that change audience attitudes towards products and services for business, or if you are in government, that will shape public perceptions or change behaviour.

Prominent media coverage is a hallmark of our public relations work. Our creative team designs themes and story angles that work.

We are mindful of the complex world in which campaigns must operate. A 360 degree environmental audit is a standard part of any creative strategy we propose.

Our campaigns assess the impact not just on primary targets, but also on other parties such as governments, regulatory bodies, media commentators, and advocacy groups who can so easily derail campaigns.

Types of communications:

Consumer and brand PR – using the media and special events to build public awareness of a product or corporate profile.

Social marketing – tackling complex public responses to health and social issues such as obesity and workplace matters.

Issues management – where anticipating contentious issues and responses is critical to a successful public announcement or a response to a crisis.

Services